Im Will, 31 years old, born and raised in Illinois.

I’ve been creating streetwear and merch-style designs since I was 18. No formal training. No mentor. Just curiosity, drive, and a need to make something real. Sometimes what I made caught on, sometimes it didn’t, but I never stopped creating.

I’ve always dreamed of being a fashion designer. I even moved to California to study fashion design — until, two months in, I got kicked out of the housing program. That’s a story for another time.

Still, I’m here. Still creating.

Fatherhood changed everything for me. My daughter reminds me why I create, and my wife reminds me how to keep going. Together, they’re my compass, my reason and my drive.

My goal has always been simple: to create, and to make a positive impact on lives through what I build.

I’m here today humbled, hungry, and hopeful, that through my own quest for purpose and success, I might inspire or impact you, the person reading this.

Thanks for taking the time to be here. It means more than you know.